Top 5 Hasbro Games Apps Performance on Android in Bulgaria: Q1 2023

Throughout the first quarter of 2023, the top 5 Hasbro games on the Android platform in Bulgaria exhibited diverse patterns in terms of downloads, revenue, and active user engagement. Here’s a detailed look at their performance:

Peppa Pig: Polly Parrot had a fluctuating trend in weekly downloads, peaking at 599 in the week of January 9. However, by the end of March, downloads had decreased to 121. Active users followed a similar pattern, reaching a high of 983 in mid-February before declining to 593 by the end of the quarter.

My Little Pony: Magic Princess experienced stable weekly downloads, with a peak of 324 in early January and a slight drop to 236 by the end of March. Weekly active users remained relatively consistent, averaging around 2.8K, with a peak of 3.1K in late January.

PJ Masks™: Moonlight Heroes saw its weekly downloads peak at 286 in early February, but this number steadily declined to 106 by the end of March. Active users peaked at 879 in early February and decreased to 518 by the end of the quarter.

My Little Pony Rainbow Runners maintained stable weekly downloads, peaking at 234 in mid-January and ending the quarter with 163. Active user numbers were consistent, averaging around 450, with a slight decline to 394 at the end of March.

Scrabble® GO-Classic Word Game experienced a steady decline in weekly downloads, starting from a high of 394 in late December and dropping to 74 by the end of March. Active users also saw a downward trend, from 451 in late December to 143 by the end of the quarter. The weekly revenue for this game remained stable at approximately $2 throughout the quarter, with a slight dip to $1 in the final weeks.

These insights are based on data from Sensor Tower, and more detailed analysis can be found on their platform.